ITC(Indian Tobacco Company Limited)
ITC Limited is an Indian multinational conglomerate compony headquartered in Kolkata, West Bengal. Established in 1910 as the Imperial Tobacco Company of India Limited, the company was renamed as India Tobacco Company Limited in 1970 and later to I.T.C. Limited in 1974. The company now stands renamed to ITC Limited, where “ITC” is no longer an acronym or an initialised form. ITC has a diversified presence across industries such as Cigarettes, FMCG, Hotels, Packaging, Paperboards & Specialty papers and Agribusiness. The company completed 100 years in 2010 and as of 2019-20, had an annual turnover of US$10.74 billion and a market capitalisation of US$35 Billion. It employs over 36,500 people at more than 60 locations across India and is part of the Forbes 2000 list.
In developing countries, due to high
transport costs, the lack of reliable price information, and the inability to
verify the quality of produce, farmers who produce cash crops are often
exploited by intermediaries. There is growing recognition among economists and
policymakers that this lowers farmer’s profitability and reduces incentives to
produce and control quality thereby leading to an adverse effect on both equity
and efficiency.
ITC Limited implemented an e-Choupal program that enabled it to buy soybean directly from the farmers starting in October 2000. In e-Choupal program ITC-Established a total of 1,700 Internet Kiosks and 45 Hubs. Over the course of 4.25 years in the major soy growing states of the India and Madya Pradesh was top on the list. The intervention has two dimension.
One is set of internet kiosks that provide information about Mandis prices and whether forecasting and second one is the installation of Warehouses that is called hubs. Hubs represent a point of contact between farmers and ITC. A farmers can sell directly to ITC by going to nearest hubs.
The list of the districts where the farmers are too trained by ITC e-Choupal program is
1. Betal
2. Bhopal
3. Chhindwara
4. Domah
5. Dewas
6. Dhar
7. Guna
8. Harda
9. Hoshangabad
10. Indore
11. Khandwa
12. Mandsaur
13. Narsinghpur
14. Retlam
15. Sagar
16. Sehore
17. Shajapur
18. Shivpuri
19. Ujjain
20. Vidisa
.These are the districts of Madya Pradesh.
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